East West Bank
East West Bank set out to refresh and rebrand their corporate website. I was tasked to design a new website that would target the company’s core customers and gain new customers by highlighting the bank’s products, services and marketing campaign initiatives.
A New Brand Experience
My goal was to create a functional, tailored user experience balanced with a strong visual aesthetic that would represent the East West Bank brand.
Customized Templates
I focused on the visual rebranding where each page was designed with impactful messaging that highlighted specific products/services, optimistic imagery that represented diversity, a sophisticated color palette and clean modern layout.
Icon Library
I helped develop an extensive library of icons to represent different banking products and services.
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